{"id":1553,"date":"2023-05-02T09:50:04","date_gmt":"2023-05-02T09:50:04","guid":{"rendered":"https:\/\/lualdimeraldi.com\/?post_type=jetpack-portfolio&#038;p=1553"},"modified":"2025-04-18T12:39:51","modified_gmt":"2025-04-18T12:39:51","slug":"calligaris-art-direction","status":"publish","type":"jetpack-portfolio","link":"https:\/\/lualdimeraldi.com\/index.php\/portfolio\/calligaris-art-direction\/","title":{"rendered":"Calligaris &#8211; Art Direction"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center\">Calligaris &#8211; Art Direction<\/h1>\n\n\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right has-small-font-size wp-block-paragraph\"><strong>Client&nbsp;.<br>Year&nbsp;<strong>.<\/strong><br>Photo&nbsp;.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\">Calligaris<br>2023<br>Thomas Pagani \/ Beppe Brancato<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\"><strong>IT\/<br><\/strong>Un delicato rebranding per portare l\u2019azienda verso un\u2019idea di futuro contemporaneo, pur rimanendo radicata nella sua storia nel patrimonio artigianale esistente sul territorio.<br>Lo sviluppo di una nuova immagine coordinata veicolata attraverso i cataloghi, lo stand per la Milano Design Week e il retail book sono solo una parte di un insieme che comprende<br>anche la progettazione del flagship store di Milano.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#808080;font-size:16px\"><br><strong>EN\/<\/strong><br>A delicate rebranding to take the company toward an idea of a contemporary future, while remaining rooted in its history in the existing artisanal heritage of the territory.<br>The development of a new coordinated image conveyed through catalogs, the stand for<br>Milan Design Week and the retail book are only part of a whole that also includes the design of the flagship store in Milan.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#808080;font-size:16px\"><\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\" style=\"font-size:16px\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" style=\"font-size:16px\">LookBook 2023<\/h4>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\" style=\"font-size:16px\"><strong>IT\/<\/strong><br>In concomitanza con il Salone viene presentato il LookBook 2023 che, a differenza di un catalogo, non solo mostra le nuove collezioni ma esprime internamente i concetti della nuova brand identity unendo scatti di prodotto e scatti di lifestyle.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#666666;font-size:16px\"><strong>EN\/<\/strong><br>In conjunction with the Salone, the LookBook 2023 is presented which, unlike a catalogue, not only shows the new collections but internally expresses the concepts of the new brand identity by combining product shots and lifestyle shots.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter is-style-rectangular\" data-autoplay=\"true\" data-delay=\"3\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-1565\" data-id=\"1565\" src=\"https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-1.jpg?resize=1024%2C768&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-1-scaled.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-1-scaled.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-1-scaled.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-1-scaled.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-1-scaled.jpg?resize=2048%2C1536&amp;ssl=1 2048w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-1-scaled.jpg?resize=1100%2C825&amp;ssl=1 1100w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-1-scaled.jpg?resize=550%2C413&amp;ssl=1 550w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-1-scaled.jpg?resize=160%2C120&amp;ssl=1 160w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-1-scaled.jpg?w=2200&amp;ssl=1 2200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-1566\" data-id=\"1566\" src=\"https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-2-1.jpg?resize=1024%2C768&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-2-1-scaled.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-2-1-scaled.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-2-1-scaled.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-2-1-scaled.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-2-1-scaled.jpg?resize=2048%2C1536&amp;ssl=1 2048w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-2-1-scaled.jpg?resize=1100%2C825&amp;ssl=1 1100w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-2-1-scaled.jpg?resize=550%2C413&amp;ssl=1 550w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-2-1-scaled.jpg?resize=160%2C120&amp;ssl=1 160w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-2-1-scaled.jpg?w=2200&amp;ssl=1 2200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-1564\" data-id=\"1564\" src=\"https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-3-1.jpg?resize=1024%2C768&#038;ssl=1\" srcset=\"https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-3-1-scaled.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-3-1-scaled.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-3-1-scaled.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-3-1-scaled.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-3-1-scaled.jpg?resize=2048%2C1536&amp;ssl=1 2048w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-3-1-scaled.jpg?resize=1100%2C825&amp;ssl=1 1100w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-3-1-scaled.jpg?resize=550%2C413&amp;ssl=1 550w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-3-1-scaled.jpg?resize=160%2C120&amp;ssl=1 160w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Lookbook-3-1-scaled.jpg?w=2200&amp;ssl=1 2200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" style=\"font-size:16px\">Salone del Mobile 2023<\/h4>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\" style=\"font-size:16px\"><strong>IT\/<\/strong><br>L&#8217;architettura dell\u00ecallestimento \u00e8 progettata per attirare l&#8217;attenzione dei visitatori e creare un&#8217;atmosfera accogliente. L&#8217;utilizzo di elementi naturali come piante e legno contribuisce a creare un&#8217;atmosfera attenta alla natura e al benessere, le grandi aperture vetrate creano una sensazione di spaziosit\u00e0 e luminosit\u00e0 all&#8217;interno dello stand, invitando i visitatori ad entrare. \u00c8 importante che lo stand sia funzionale e accogliente per i visitatori, ma anche che rappresenti l&#8217;azienda in modo coerente con la sua identit\u00e0 visiva.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#808080;font-size:16px\"><strong>EN\/<\/strong><br>The Fair Booth architecture is designed to attract the attention of visitors and create a cosy atmosphere. The use of natural elements such as plants and wood helps to create an atmosphere that is attentive to nature and well-being, the large glass openings create a feeling of spaciousness and brightness within the stand, inviting visitors to come inside. It is important that the stand is designed to be functional and welcoming for visitors, but also that it represents the company in a manner consistent with its visual identity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Stand-05-1.jpg?resize=1024%2C768&#038;ssl=1\" alt=\"\" class=\"wp-image-1598\" srcset=\"https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Stand-05-1.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Stand-05-1.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Stand-05-1.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Stand-05-1.jpg?resize=1100%2C825&amp;ssl=1 1100w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Stand-05-1.jpg?resize=550%2C413&amp;ssl=1 550w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Stand-05-1.jpg?resize=160%2C120&amp;ssl=1 160w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Stand-05-1.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"647\" src=\"https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Fronte.jpg?resize=1024%2C647&#038;ssl=1\" alt=\"\" class=\"wp-image-1931\" srcset=\"https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Fronte.jpg?resize=1024%2C647&amp;ssl=1 1024w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Fronte.jpg?resize=300%2C190&amp;ssl=1 300w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Fronte.jpg?resize=768%2C485&amp;ssl=1 768w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Fronte.jpg?resize=1536%2C971&amp;ssl=1 1536w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Fronte.jpg?resize=2048%2C1294&amp;ssl=1 2048w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Fronte.jpg?resize=1100%2C695&amp;ssl=1 1100w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Fronte.jpg?resize=550%2C348&amp;ssl=1 550w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Fronte.jpg?resize=160%2C101&amp;ssl=1 160w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Fronte.jpg?w=2200&amp;ssl=1 2200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"1024\" src=\"https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-1-corretta.jpg?resize=665%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-1932\" srcset=\"https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-1-corretta.jpg?resize=665%2C1024&amp;ssl=1 665w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-1-corretta.jpg?resize=195%2C300&amp;ssl=1 195w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-1-corretta.jpg?resize=768%2C1183&amp;ssl=1 768w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-1-corretta.jpg?resize=997%2C1536&amp;ssl=1 997w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-1-corretta.jpg?resize=1330%2C2048&amp;ssl=1 1330w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-1-corretta.jpg?resize=1100%2C1694&amp;ssl=1 1100w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-1-corretta.jpg?resize=550%2C847&amp;ssl=1 550w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-1-corretta.jpg?resize=160%2C246&amp;ssl=1 160w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-1-corretta.jpg?w=1494&amp;ssl=1 1494w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"1024\" src=\"https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-2-corretta-1.jpg?resize=665%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-1937\" srcset=\"https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-2-corretta-1.jpg?resize=665%2C1024&amp;ssl=1 665w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-2-corretta-1.jpg?resize=195%2C300&amp;ssl=1 195w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-2-corretta-1.jpg?resize=768%2C1183&amp;ssl=1 768w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-2-corretta-1.jpg?resize=997%2C1536&amp;ssl=1 997w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-2-corretta-1.jpg?resize=1330%2C2048&amp;ssl=1 1330w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-2-corretta-1.jpg?resize=1100%2C1694&amp;ssl=1 1100w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-2-corretta-1.jpg?resize=550%2C847&amp;ssl=1 550w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-2-corretta-1.jpg?resize=160%2C246&amp;ssl=1 160w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Verticale-2-corretta-1.jpg?w=1494&amp;ssl=1 1494w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Expo.jpg?resize=1024%2C682&#038;ssl=1\" alt=\"\" class=\"wp-image-1934\" srcset=\"https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Expo.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Expo.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Expo.jpg?resize=768%2C511&amp;ssl=1 768w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Expo.jpg?resize=1536%2C1022&amp;ssl=1 1536w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Expo.jpg?resize=2048%2C1363&amp;ssl=1 2048w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Expo.jpg?resize=1100%2C732&amp;ssl=1 1100w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Expo.jpg?resize=550%2C366&amp;ssl=1 550w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Expo.jpg?resize=160%2C106&amp;ssl=1 160w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Expo.jpg?w=2200&amp;ssl=1 2200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Storia.jpg?resize=1024%2C667&#038;ssl=1\" alt=\"\" class=\"wp-image-1936\" srcset=\"https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Storia.jpg?resize=1024%2C667&amp;ssl=1 1024w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Storia.jpg?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Storia.jpg?resize=768%2C500&amp;ssl=1 768w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Storia.jpg?resize=1536%2C1001&amp;ssl=1 1536w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Storia.jpg?resize=2048%2C1334&amp;ssl=1 2048w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Storia.jpg?resize=1100%2C717&amp;ssl=1 1100w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Storia.jpg?resize=550%2C358&amp;ssl=1 550w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Storia.jpg?resize=160%2C104&amp;ssl=1 160w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/12\/Storia.jpg?w=2200&amp;ssl=1 2200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" style=\"font-size:16px\">Retail book update<\/h4>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\" style=\"font-size:16px\"><strong>IT\/<\/strong><br>Uno strumento dedicato al mondo retail, fondamentale per dare uniformit\u00e0 al linguaggio aziendale. Grazie a questo strumento i partner del Brand possono esprimersi sul mercato con un linguaggio coerente al look e ai valori aziendali.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#666666;font-size:16px\"><strong>EN\/<\/strong><br>A tool dedicated to the retail world, essential for giving uniformity to the corporate language. Thanks to this tool, the Brand&#8217;s partners can express themselves on the market with a language consistent with the corporate look and values.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-pullquote alignwide\"><blockquote><p>CALLIGARIS<br>Italian Interiors,<br>since 1923<\/p><\/blockquote><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" 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https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Retail-book-3-scaled.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Retail-book-3-scaled.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Retail-book-3-scaled.jpg?resize=2048%2C1536&amp;ssl=1 2048w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Retail-book-3-scaled.jpg?resize=1100%2C825&amp;ssl=1 1100w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Retail-book-3-scaled.jpg?resize=550%2C413&amp;ssl=1 550w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Retail-book-3-scaled.jpg?resize=160%2C120&amp;ssl=1 160w, https:\/\/i0.wp.com\/lualdimeraldi.com\/wp-content\/uploads\/2023\/05\/Calligaris-Retail-book-3-scaled.jpg?w=2200&amp;ssl=1 2200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\" style=\"font-size:16px\"><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<span class='mb-center maxbutton-1-center'><span class='maxbutton-1-container mb-container'><a class=\"maxbutton-1 maxbutton maxbutton-back-projects\" href=\"\/index.php\/projects\/\"><span class='mb-text'>BACK TO PROJECTS<\/span><\/a><\/span><\/span>\n","protected":false},"excerpt":{"rendered":"<p>Calligaris &#8211; Art Direction Client&nbsp;.Year&nbsp;.Photo&nbsp;. Calligaris2023Thomas Pagani \/ Beppe Brancato IT\/Un delicato rebranding per portare l\u2019azienda verso un\u2019idea di futuro contemporaneo, pur rimanendo radicata nella sua storia nel patrimonio artigianale esistente sul territorio.Lo sviluppo di una nuova immagine coordinata veicolata attraverso i cataloghi, lo stand per la Milano Design Week e il retail book sono [&hellip;]<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/lualdimeraldi.com\/index.php\/portfolio\/calligaris-art-direction\/ \">Read more<\/a>","protected":false},"author":1,"featured_media":1629,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","footnotes":""},"tags":[],"jetpack-portfolio-type":[48,53],"jetpack-portfolio-tag":[],"class_list":["post-1553","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-type-creative-consultancy","jetpack-portfolio-type-exhibition"],"jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lualdimeraldi.com\/index.php\/wp-json\/wp\/v2\/jetpack-portfolio\/1553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lualdimeraldi.com\/index.php\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/lualdimeraldi.com\/index.php\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/lualdimeraldi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lualdimeraldi.com\/index.php\/wp-json\/wp\/v2\/comments?post=1553"}],"version-history":[{"count":36,"href":"https:\/\/lualdimeraldi.com\/index.php\/wp-json\/wp\/v2\/jetpack-portfolio\/1553\/revisions"}],"predecessor-version":[{"id":2254,"href":"https:\/\/lualdimeraldi.com\/index.php\/wp-json\/wp\/v2\/jetpack-portfolio\/1553\/revisions\/2254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lualdimeraldi.com\/index.php\/wp-json\/wp\/v2\/media\/1629"}],"wp:attachment":[{"href":"https:\/\/lualdimeraldi.com\/index.php\/wp-json\/wp\/v2\/media?parent=1553"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lualdimeraldi.com\/index.php\/wp-json\/wp\/v2\/tags?post=1553"},{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/lualdimeraldi.com\/index.php\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=1553"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/lualdimeraldi.com\/index.php\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=1553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}